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Team

Our People.

Sarah Small BSc, ACA

Chief Executive Officer

Sarah Small BSc, ACA

Chief Executive Officer

Sarah Small BSc, ACA is a Chartered Accountant with over 20 years’ experience of leading financial functions, including C-level experience within an AIM listed company.

Sarah has worked across a variety of industry sectors including digital marketing, retail, entertainment, education and construction. Sarah has a mathematics degree from Warwick University.

With a background as FD for AIM listed companies, Sarah joined the business in 2017, heading up the finance function, before quickly being promoted to Finance Director and joining the Board of Directors, ultimately accepting the role of CEO in 2023. A Chartered Accountant by training, she enjoys a strong reputation for developing cultures where collaboration and a commitment to people development and continuous improvement drive innovation and growth.

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Adrian Crockett, BAcc, FCMA

Chief Financial Officer

Adrian Crockett, BAcc, FCMA

Chief Financial Officer

Adrian Crockett, BAcc, FCMA is a chartered management accountant who previously held the CFO position at Ocean Harvest Technology PLC where he helped raise £6m via an IPO, Thruvision PLC where he managed significant revenue growth towards £10m and at Venture Life PLC, an AIM listed consumer healthcare company where he was involved in the M&A of a number of businesses, participated in equity capital raises of over £25m and a revolving debt facility of similar with major UK & US banks.

Before this he held senior financial management roles at Abbott Diabetes Care Ltd, a division of the US Healthcare company, Abbott, GSK & Novartis.

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Dr Siân Phillips MB,BCh MRCP FRCR

Chief Medical Officer

Dr Siân Phillips MB,BCh MRCP FRCR

Chief Medical Officer

Dr Siân Phillips MB,BCh MRCP FRCR is an experienced Consultant Radiologist based in South Wales. She gained her undergraduate and postgraduate medical training in Wales. She has held several leadership roles during her career, including Associate Dean and Head of School at Health Education and Improvement Wales; chair of Medical Imaging Sub-Committee and Imaging Essential Services Group, advising Welsh Government; and Clinical Director.

As part of her active involvement in teaching and training, she has been involved in developing undergraduate curricula, been an FRCR examiner at the Royal College of Radiologists (RCR), and was instrumental in establishing and developing the National Imaging Academy, Wales.

As a Fellow of the Royal College of Radiologists, she plays an active role in RCR activity. Siân has extensive experience with Digital Tomosynthesis imaging in the general clinical setting. Her service was the first clinical department in the UK, second in Europe to introduce this innovative technology.

Her experiences with digital tomosynthesis she has shared widely, presenting at international conferences worldwide. She has sat on the Medical Advisory Board of GE Healthcare and acted as Medical Advisor to Adaptix for several years.

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Andy Barnes

Chief Operating Officer

Andy Barnes

Chief Operating Officer

Andy graduated with an Engineering Masters and boxing Blue from Oxford University, then gained Chartered Engineer status as a project manager while working for the Ministry of Defence. On the MOD Fast Stream, Andy gained corporate and leadership experience in a variety of strategic roles as well as leading counter terrorism teams in Iraq. Andy was awarded the Iraq medal and formally commended for changing the Coalition Forces campaign strategy.

Andy then went into leadership consulting & coaching (clients now diplomats & in No.10) and also moved into the commercial sector founding a film & TV company, raising finance and building relationships with the major studios. While he got the companies up and running Andy secured acting roles in Coronation Street and Emmerdale to help pay the bills.

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Dr Steve Wells

Chief Technology Officer

Dr Steve Wells

Chief Technology Officer

Steve Wells spent 12 years developing medical devices for Siemens Molecular Imaging before joining Adaptix.
He has a PhD in Neuroscience, MSc in Medical Physics and a Natural Sciences degree from Cambridge. Prior to Siemens he worked as a software engineer on various commercial science projects.

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Hannah Lawrence-Lelitte (Assoc. CIPD)

VP of People

Hannah Lawrence-Lelitte (Assoc. CIPD)

VP of People

Hannah Lawrence-Lelitte (Assoc. CIPD) has extensive experience of strategic people leadership and leading change initiatives. Her career has focused on working with organisations who believe that developing their people is the key to business success.
As an Executive Coach and Mentor, she is skilled at working with senior leaders to effect systemic change either by working with them or their team members individually or in groups.
Hannah has a background in Organisational Psychology and Transactional Analysis and holds a BSc in Psychology from the University of Surrey. Hannah is a qualified HR Professional having achieved a Level 7 certificate in HR Management from the CIPD. She is also a member of the EMCC (European Mentoring and Coaching Council).

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Dr Conrad Dirckx

VP of Product

Dr Conrad Dirckx

VP of Product

Conrad Dirckx has a BA in Computer Science and PhD in MRI Imaging from Cambridge University as well as a master’s degree from the Ecole Centrale Paris in real-time computing. He has worked for GE Healthcare in their workstation, vascular x-ray and MRI business units and prior to joining Adaptix, spent 11 years working for Siemens in their molecular imaging division leading development projects for cardiology, neurology and oncology software products.
He is an APMP certified project manager who helped to pioneer the transition to lean/agile software development within Siemens MI.

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Elaine Oke

Director of Delivery

Elaine Oke

Director of Delivery

Elaine Oke holds a degree in Mechanical Engineering from the University of Galway in Ireland, where she developed a strong foundation in engineering principles and problem-solving skills. She began her professional career with CRH, a leading international building materials company, where she honed her expertise in procuring and delivering large-scale industrial projects.

During her tenure with CRH, Elaine gained invaluable experience working in diverse locations, including Ireland, Ukraine, and Belgium, where she played a crucial role in managing complex projects across different cultures and regulatory environments.

Elaine also holds an MBA from Vlerick Business School in Belgium, which further enhances her strategic thinking and leadership capabilities. She is APM certified, reflecting her commitment to excellence in project management.

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Carla Taylor

Director of Marketing and Communications

Carla Taylor

Director of Marketing and Communications

Carla Taylor (ACIM), is a professional marketeer with over 20 years’ experience within a wide variety of tech-based companies.

Carla’s background spans a number of industries including electronics, ANPR, finance, laser imaging and laser micromachining.

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Chris Rogers

Commercial Director

Chris Rogers

Commercial Director

Chris Rogers has led a highly successful career overseeing Medtech growth into domestic and international markets, including the Americas, UK, EMEA, and APAC. With more than 25 years of sales and commercial leadership experience, he brings a wealth of expertise to his role as a key member of the Adaptix team. Chris is a highly motivated individual with a strong collaborative focus, dedicated to driving Adaptix towards continued success in the global marketplace

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Jen Carter

Company Secretary and Financial Controller

Jen Carter

Company Secretary and Financial Controller

Jen Carter, FCCA, is a qualified Accountant with over 14 years’ of experience in finance. Qualifying at Grant Thornton, she obtained audit, tax, and project management experience before joining Adaptix at the start of 2022. Jen has continued to expand her role within Adaptix and became Company Secretary in 2024.

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Prof. Keith Bowen, FREng FRS

Chief Scientist

Prof. Keith Bowen, FREng FRS

Chief Scientist

Prof. Keith Bowen, FREng FRS, is a pioneering figure in materials science, specializing in nanoscale metrology and X-ray-based measurement techniques. With long experience in both academia and industry, he developed precision instruments for characterizing materials and sub-nanometre calibrating devices. Notably, he contributed to the commercial production of X-ray tools for surface probing and played a key role in establishing the X-ray Topography Station at Daresbury Laboratory.

As a former professor and Director of the Centre for Nanotechnology and Microengineering at the University of Warwick, Keith also led Bede plc as CTO in developing automated X-ray metrology systems for computer chip manufacture. He has served as non-executive Director for two Warwick University spinouts, and currently holds roles as Emeritus Professor at the University of Warwick, Honorary Fellow of St. Edmund Hall, Oxford, and Chief Scientist at Adaptix Ltd. He is also active in pro bono committee work for the Royal Society.

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